This is the magazine cover for a Secondary school magazine and they have decided to call it HighProfile. By looking at the front cover of this magazine i can tell this magazine is aimed at the childrens parents, this is down to the very mature title font. If you see they have made the word 'Profile' bold to make this word stand out. If this magazine was to be aimed at the school pupils it would be alot more colourful, exciting and enjoyable.

If you take a look at the cover you can clearly see School pupils enjoying a school trip. The pupils are purposely placed behind the staff to show the parent readers that they have their children secure and nothing can happen due to them being in safe hands. They first thing you can see is they are representing their school down to them wearing the well distinctive uniform. The school is trying to pin a point that the curriculum is active, fun and exciting.

The magazine cover has delibrately been designed to show the parents how well their children are treated, You cna see my looking at the front cover they have mixed warm and cold colours such as blue and red. Red usually connotes love, sex and anger but in this case they have made it connote warmth and friendship. On the other hand they have mixed red with a very cold colour like Blue, blue is a colour which in this case connotes freedom, freshness and purity. They have puposely put the blues together to mix in with the sky. Another suggestion why they have mixed these two colours is to show that they are active in the winter and the summer being both warm and cold seasons.

If you take a look at the text it is very simple, mature and straight forward. It is aimed at parents so they want to be able to read the text with no hassle, at some parts in the text the word 'Profile' has been made bold. This obviously means they want us to focus on the word, the main thing they could be suggesting to us is their profile is boldy above any other schools in the area. They have definately tried to make the magazine seem exciting, catchy and fun by the use of exclamation marks and fun grammar.

By looking at the magazine cover you can see the Image layout is quite simple. They are showing to us that they take great care of their students, they protect them perfectly and they are always in control. And behind is the backdrop, the horizon is a lovely blue sky and it contrasts very well with the white text. They have used this to fade our eyes across into their blue uniforms.

http://kehs.org.uk/the_school/magazines