This is the magazine cover for a Secondary school magazine and they have decided to call it HighProfile. Personally i think this magazine is aimed at the childrens parents simply due to the simple yet effect text, if it was to be aimed at the school pupils it would be bold, colourful and effective.

If you take a look at the cover you can clearly see School pupils enjoying a trip, the first thing you can see is they are representing their school. The school is trying to pin a point that the curriculum is active, fun and exciting.

You can clearly see the school has purposely tried to make the cover appeal to parents without being boring, whilst at the same time trying to show them how well their children are treated. You can see from looking at the front cover that the colours are very atmospheric, natural and free. There are alot of natural colours involved like Blue and Green, blue often connotes freedom and freshness due to the sky being blue. Along with this they have combined it with green which connotes the most natural colour of any colour, this is due to Trees, landscape and the natural habitat growing.

If you take a look at the text it is very simple, mature and straight forward. It is aimed at parents so they want to be able to read the text with no hassle, at some parts in the text the word 'Profile' has been made bold. This obviously means they want us to focus on the word, the main thing they could be suggesting to us is their profile is boldy above any other schools in the area. You can see the catchy line on the front page is "KEHS girls having a ‘wet and wild’ time!". They have definately tried to make the magazine seem exciting, catchy and fun by the use of exclamation marks and fun grammar.

By looking at the magazine cover you can see the Image layout is quite simple. They are showing to us that they put their Students first with the girl being the main attraction of the front cover. Slightly behind they have staff members, this displays they are always there to control their students and they are very important to them always being very close to them. And behind is the backdrop, a simple mountain leading into the horizon showing the fun is still there and their main aim is to keep the girls happy throughout activity.

http://kehs.org.uk/the_school/magazines